TikTok is introducing a fresh option that allows them to cut down on the volume of AI-created videos appearing in their feeds. This initiative comes as the platform revealed that it currently hosts more than 1 thousand million AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale rollout. This development aligns with a surge in AI content, spurred by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A significant portion of this output is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is typically illogical or bizarre.
Based on user feedback that a lot of users enjoy content made with AI tools, ranging from digital art to educational videos, and we want to give people the ability to adjust the amount of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The platform disclosed that there are now 1.3 billion videos on its app identified as artificially created. In total, more than 100 mn media items are uploaded to the service every day, making AI content a minor part of its complete catalog.
How to Adjust Settings
Users will be in a position to decrease or raise the amount of AI-generated videos they watch by accessing the content preference feature in the platform and choosing AI-made media. Additional categories that are already be modified under the setting include current affairs, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s policies oblige creators to tag lifelike AI-made content, and it bans harmful AI impersonations of public figures or crisis events. Any realistic artificial content that is unmarked can be removed under its terms of service.
Additionally, the service will from now on apply an artificially created tag to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is designed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
The company is furthermore establishing a $2m AI literacy fund for professionals and institutions to develop educational content about responsible artificial intelligence. This project will benefit charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The video-sharing app has defended its safety measures, during discussion over intentions to cut jobs for numerous content moderators in the UK. It is planning to cut hundreds of positions in its trust and safety department in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by staff. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is making a difference process content quickly.”
